Industrial Visit to Grazitti Interactive

Company Details:

Grazitti Interactive is a global digital services provider that empowers organizations by delivering cutting-edge solutions in technology, marketing, and analytics. With extensive industry experience, Grazitti Interactive specializes in harnessing advanced technologies to deliver value-driven services. The organization works in areas such as Human Resources, Generative AI, Data Analytics, Digital Marketing, and Customer Experience Management, serving clients across major global markets.

Brief Details of the Visit (Highlights):

The Department of Business Administration, CCT, organized an industrial visit to Grazitti Interactive on 18th August, 2026. The visit provided Semester 1 BBA students with an opportunity to experience the professional working environment of a leading digital services organization. A major focus of the interaction was on Digital Marketing, where students received detailed insights into contemporary digital marketing practices, tools, and strategies used by organizations. Students also interacted with industry professionals and gained insights into emerging technologies and contemporary business practices.

During the visit, students were exposed to the following key areas:

1. Human Resources – Understanding modern HR practices and talent acquisition strategies.

Generative AI – Learning about advancements in Artificial Intelligence and its real-world applications.

Data Analytics – Exploring tools and methodologies used for data-driven decision-making.

Digital Marketing – Students received detailed insights into digital marketing strategies, including SEO, PPC, social media marketing, content strategy, online campaigns, and how digital platforms are used to reach, engage, and retain customers.

Customer Experience Management – Understanding techniques for enhancing customer satisfaction and loyalty.

3. Response of the Students:

Students were enthusiastic and actively participated in the visit and discussions. They interacted with industry experts and asked insightful questions to understand the skills and competencies required to bridge the gap between academic learning and industry demands. The visit helped students gain practical exposure to concepts related to business, technology, and the professional work environment.

4. Faculty Coordinators:

Dr. Priyanka Verma, Faculty, BBA

Priyanka.8280@cgc.edu.in

Ms. Maninder Kaur, Faculty, BBA

Maninder.8129@cgc.edu.in

5. Number of Participants:

Student count: 60

Faculty count: 2

6. Learning Outcomes:

Students from BBA (1st Semester) visited Grazitti Interactive and gained valuable exposure to digital marketing, emerging technologies, and contemporary industry practices. The detailed interaction on digital marketing enhanced their understanding of SEO, PPC, social media strategies, online customer engagement, and the practical application of digital tools in business. The visit also enhanced their understanding of professional work culture, career opportunities, and practical applications of business knowledge.